A well-tuned marketing strategy can make your brand a success.
While the principles for developing a marketing strategy remain the same, in 2022 alone
we will see a significant shift towards different types of content, such as short
videos. So, for example, you need to start with a customer problem, do a SWOT analysis,
track your competitors, and try to identify their weaknesses that make you stand out.
The rise and fall of new platforms is amazing (looking at you, Mark Zuckerberg - we
were shocked when you announced what's called Meta!).
Let's not forget what the global pandemic did to us (its effects continue to this
day!). As a result, all businesses are undergoing digital transformation faster than
ever before.